Phase One – Creative exploration
Concepts

Route 1

A bold, confident direction that brings The Funny Club to life with a distinctive visual language designed to feel energetic, contemporary and instantly recognisable.


Route 2

A more characterful and expressive approach, using the identity as a flexible starting point for a playful visual world with plenty of personality.

Route 2:
Alternative treatments

A selection of additional ideas and visual territories we felt were worth exploring, highlighting how the identity can remain flexible over time, adapt to different colour palettes, and continue to evolve as the project develops in the years ahead.




Route 3

A more unexpected and visually disruptive direction, embracing the energy and unpredictability of live comedy to create an identity that feels distinctive, playful and full of attitude


Colour Palette

Following your feedback, we’ve developed some different options using the different combinations of colours from the most recent Brent Cross Town Guidelines, Always Gladice’s hoarding design, as well as an option with completely custom colours we made by tweaking these palettes. 




Additional Explorations

A selection of additional ideas and visual territories that were explored but not taken forward, included to show alternative directions the identity could have taken and to highlight potential approaches that may still be of interest for future development.


Say hello!

We can discuss, your project, our services, relevant past work, our rates, and how we can work together

Email us at uk@special-sauce.design

London office

Studio 10, Babel Studios
82 Southwark Bridge Road
London SE1 0AS
United Kingdom